NORBORD wants to celebrate framers
NORBORD: THANK A FRAMER
AGENCY: JIB Creative
INDUSTRY: Building & Framing
“NORBORD IS NOTHING WITHOUT FRAMERS. THEY INSTALL EVERYTHING WE MAKE. AND RIGHT NOW, THERE AREN’T NEARLY ENOUGH OF THEM.”
David Shephard of Jib Limited has been working with Norbord for many years now. Norbord wanted to communicate to the industry in general that Framers are incredibly important and often overlooked. So Norbord tasked Jib with creating a campaign with a few goals: One was to shed some light and attention and praise onto framers. The second was to begin a training program and donation aimed at getting young students into the framing industry with HBI (Homebuilders Institute). There’s more to the story and you can read about it here: www.thankaframer.com
Stature worked closely with Jib to create the spot you see here. We flew back down to the Norbord mill in Joanna, South Carolina (we had been down previously to create a recruitment film on another project). Spent 4 days shooting the supply chain from forest to jobsite. We couldn’t have done this without the support of our friend and Tampa, FL based DP Bryan Coward. Also shout out to composer Jason Staczek for creating the soundtrack to Thank A Framer 2018.